Search Engine Marketing
Stand out from the crowd
Search Engine Marketing refers to the tactics used to attract visitors to your website from search engine results pages. This which can include a wide range of Search Engine Marketing tools and techniques.
In the same way that a great business in a poor location may take longer to prosper, a great website cannot realise its potential without targeted visitor traffic.
If you operate a business that derives business from your presence on the internet, then Search Engine Marketing is an important tool in successfully promoting your business.
Why is Search Engine Optimisation Important?
Think about the way you personally find what you are looking for on the internet. Whether you prefer the flavour of Google or some other search engine, it is most likely that your quest for information, a product or service begins with an internet search and results in clicking through one of the first 5 or 10 results on the initial search results page.
A Search Engine Optimisation (SEO) strategy is pivotal to the success of internet marketing, equal in importance as having a quality website. A strategy that results in a higher ranking on the most popular search engines will give your website a significant ongoing advantage over your competitors.
A website site that is optimised to rank high for your potential customer’s most relevant keywords and phrase searches and which provides your customers with the best onsite experience, will deliver you increased traffic and improved conversions.
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How can we help you promote your website in search engine results?
Today’s Internet user is extremely savvy and will make very quick judgements of search engine results when choosing which results to click through.
While ranking high in search engine results pages is vitally important, making your displayed search engine result more attractive than your competitors may in fact lead to higher click through rates.
What are effective SEM tactics?
Depending on the nature of your online and offline business, your Search Engine Marketing strategy can be a mix of any number of the following SEM tactics
- Search Engine Optimisation
- Pay Per Click (PPC) directional advertising, such as Google AdWords
- Banner Advertising
- Affiliate Marketing
- Comparison shopping sites
- Social Media and others
A robust Search Engine Marketing strategy will deliver your website visitors who are potential customers and rather then visitors who have no interest in your product and or service. This is the difference between getting visitors and customers.
How Outsmart can help
An Outsmart Search Engine Marketing strategy will result in greater conversions by delivering you more, better targeted customers to your website in consideration of the following factors:
- Your broader marketing strategy
- Your existing online presence and how it relates to your competitors
- Your target market and how your customers interact with the internet
- The most appropriate keywords to be targeted
- What goods or services you are marketing
- What resources you have to support and execute your online strategy and will use in developing a plan
Let us help you devise your strategy. Outsmart’s experienced staff have broad business backgrounds not just marketing or the internet. This allows us a better understanding of the broader business environments you operate in.